DORIA 1905- Handmade Passion Since 1905
The brand Doria was founded by Sabino D’Oria in 1905, product of the precious work in a sartorial laboratory situated in the middle of the city of Maglie, in the heart of Salento. The company soon became unique due to the continuous effort in producing its handmade high quality hats, with constant attention to the care of the details, the styles, and the trends of the moment. These distinct elements of the company allowed it and its brand to differentiate themselves and to create their own specific identity.
Over time, the toponym D’Oria became in the actual denomination “Doria”. In 2012, the company launched a restyling project of the product and the brand, rebaptized as Doria 1905 in honor of its prestigious history. The fundamental principle and interconnecting factor of the Doria 1905 collections was identified in the continuous research of a balanced synthesis between tradition and innovation. The company was looking for the consolidation of the study of the archives and the valorization of the sartorial work to be coordinated with the study of the most recent trends and the application of innovative production’s techniques.
It was about a project in constant evolution and improvement, whose hats are not simple headgears anymore, but precious accessories, products of passion, ability, effort, dedition, culture, and research. Today the company has a staff made of a business department, a Style section, 30 specialized employees and a Lab. entirely dedicated to the prototype for the brand Doria 1905 and for private label clients. The company vision is to guide the factory, the brand Doria 1905, and its values towards a journey of growth and affirmation in the international market, with the final goal of amplifying its own target looking towards new generations, to which it proposes headpieces that are more modern, trending and personalized accessories.
The cultural references of the young individuals and the new icons are often characterized by original details, with distinct personalities. The Hat, by its nature extroverted and with a strong attitude to attire the attention and to add character to every person’s outfit, is surely an accessory on which people can count. It is for its strength and freedom to express one’s self through the hats that Doria 1905 believes in the collaboration of dressers and stylists of musical, television, theatral, and cinematographic productions that look for elements of look customization.
