Your Story, Our Lens – Elevating your brand with FLATMIND Productions
•We’re here today with Roberto Gianstefani, Creative Director & Co-Founder of FLATMIND Productions. Can you tell us about the journey of your company?
Absolutely. At FLATMIND Productions, we see ourselves as more than just video creators; we’re the driving force behind our clients’ visual journeys. Our meticulous attention to detail and passion for storytelling allow us to craft captivating video content that enhances brand presence and resonates deeply with audiences. We founded FLATMIND Productions in Italy back in 2003. In 2005, we took a bold step and expanded to China, starting from scratch in a completely new market. Our breakthrough came with the Italian Pavilion at Expo 2010, where we handled the entire video production. That project helped us establish an impressive portfolio and set the stage for future growth.
•What types of services does FLATMIND Productions offer?
Our services include corporate videos that document production plants and tell the stories of businesses, promotional videos that present and promote products and services, 2D and 3D animation, video scenography for fairs, opening events, and gala dinners, and event coverage with photo and video reportage.
•Can you walk us through your creative process?
Sure. Our process begins with idea and art direction, where we develop innovative concepts aligned with our client’s vision. In the pre-production phase, we meticulously plan every detail, including location scouting, budgeting, and scheduling. During production, we use state-of- the-art equipment to capture stunning visuals and high- quality soundtracks. Finally, in post-production, our team transforms raw footage into a polished, compelling video through editing, visual effects, coloring, and sound design.
•What sets FLATMIND Productions apart from other video production companies?
Our strength lies in translating a brand’s unique story into dynamic visual experiences. We blend creativity with technical expertise to create videos that inform, inspire, and engage. From concept to post-production, we guide our clients through every stage with precision and professionalism.
•Who are some of your notable clients?
We have the pleasure of working with a diverse range of clients, from fashion, lifestyle, and luxury brands to large corporations and manufacturing in food and beverage, beauty & pharmaceutical, mechanical, etc… Our visually compelling and emotionally engaging content has earned us a reputation as one of the leading video production companies in China and beyond.
•What’s next for FLATMIND Productions?
As pioneers in motion imagery, we recognize the power of visual communication in today’s digital era. That’s why we are deeply committed to pushing the boundaries of visual storytelling by leveraging the latest technologies and trends to produce more impactful and innovative video content that leaves a lasting impression.
