The “Bel Paese” is a classic poetic expression to indicate Italy, this appellation thanks to its mild climate, its natural landscapes and its culture and history. Dante and Petrarch were probably the first to use this expression. Among the elements of uniqueness that make Italy extraordinarily incomparable is its cooking. Understood as an expression of culinary art, it is considered one of the most renowned and appreciated gastronomies in the world, since 2021 Unesco has recognized it as intangible heritage of humanity. Without any doubt Italy is one of those destinations that every person in the world must visit. The initiative is the result of a partnership between the sightseeing company Green Line Tours and the Italian colossus of quality food and wine Eataly, present in more than 15 countries around the world, which gives its name to the new tourist experience that will allow customers to discover not only the historical and artistic beauties of the city but also the largest place in Rome dedicated to Italian food excellence, an exclusive destination that can also associate the sensory aspect. Launched in February 2022 in Rome, Destination Eataly stands on the market of tourist experiences as a novelty that combines the most popular interests of tourism in Italy: Culture and Food. In short, it is a daily service that continues all year round, operated with double-decker open-top buses that travel through the historic center and the most beautiful streets of Rome. Now present in in the major cities of the world as Hop-On Hop-Off, it is an “open air” tourist attraction appreciated by families and groups that allows, thanks to stops close to the places of greatest interest, to discover all the beauty of the city. Already presented to the major players operating in the Italian inbound sector, it was considered an initiative to be extended to the other cities where the Eataly’s stores are present. About Founded in 1978, Green Line Tours is a Sightseeing Company established to respond to the ever increasing demand for sightseeing tours in Rome and in the major Italian cities. Since the early years of its establishment, Green Line Tours has immediately asserted itself in the market for the quality of its services and the attentive care of its passengers, so much so that it has promoted itself with the payoff: Matter of Details. Green Line Tours has always offered in its catalog guided tours of museums and major places of historical interest in the city of Rome, including panoramic tours on open top double decker buses. It also offers daily excursions by bus around the capital of Italy and in major Italian cities from Florence to Assisi, from Naples to Pompeii, from Sorrento to the island of Capri. The company, also through the new brand Dreaming Italy (dreamingitalytours.it), operates in inbound tourism mainly from India and Russia, offering hotel reservations, catering, multilingual guides, transfers, and in general all related tourist services. The company also has a Japanese mother tongue team dedicated to the market coming from the Rising Sun. The direct and outsourced human resources together with those linked to the induced that operate within the organizational context are over 130 units and perform their functions in the 5 operating units in Rome and in the 2 permanent representations in Naples and Moscow.
